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A green claims audit is a systematic evaluation of an organisations environmental and sustainability statements to ensure they are truthful, accurate, and proven with verifiable data. It is designed to identify and eliminate misleading statements — commonly known as greenwashing — and ensure compliance with consumer protection laws and sustainability communications best practices. This guide walks you through a step-by-step set up for how to audit your claims — and ensure future compliance.
A green claims audit is a systematic evaluation of an organisations environmental and sustainability statements to ensure they are truthful, accurate, and proven with verifiable data. It is designed to identify and eliminate misleading statements — commonly known as greenwashing — and ensure compliance with consumer protection laws and sustainability communications best practices. This guide walks you through a step-by-step set up for how to audit your claims — and ensure future compliance.