Workshop details:
When: Thursday, 17 September, 09:00–12:00 CEST
Where: via Zoom (link will be sent by email to registered participants)
Price: 2,990 NOK
Digital Workshop: Get Ready for the ECGT — Learn how to audit and future-proof your sustainability claims
This digital workshop helps your company prepare for the Empowering Consumers for the Green Transition (ECGT) directive. We will provide guidance, tools, and discussions to help you become compliant by the deadline, 27 September 2026.
This digital workshop helps your company prepare for the Empowering Consumers for the Green Transition (ECGT) directive. We will provide an overview of the rules and walk you through how to audit and future-proof your sustainability claims in line with the new requirements.
The ECGT directive sets increased requirements for companies on how they communicate sustainability-related topics to their customers. Information you provide to consumers must now be clearly documented, specific, and verified. For example, claims like “environmentally friendly”, “energy efficient”, or “green” are now banned if they are undocumented. The use of internal sustainability labels and misleading images must also stop.
This means that you now need to set up new systems to log, review, and approve which sustainability claims can be used according to the new standard!
This workshop gives you:
✅ Overview of the ECGT rules
✅ A tailored roadmap to help you prepare
✅ A system for ensuring future compliance
✅ Tools and templates to simplify your preparations (and save time!)
✅ Expert guidance on how to review and update your claims
The goal of the ECGT is to protect consumers from unfair commercial practices like greenwashing and premature product failure. It seeks to ensure that consumers receive clear, trustworthy information regarding the environmental and social impacts of products.
This workshop will focus on how companies can get ready for the ECGT and ensure their sustainability communications are compliant and compelling! This workshop is facilitated by the Founder and CEO of Corporate Good, Maria Peltokangas, who is a B Corp specialist and a senior sustainability advisor. As well as the Founder of MI Studio, Ina Tuomala, a senior sustainability communicator.
About the Speakers:
Ina Tuomala, MI Studio
Ina Tuomala is a senior sustainability communicator helping organisations turn complex sustainability topics into clear, credible, and engaging communication. She focuses on how communication can drive real change, both internally and externally.
With a background from Nordic strategic agencies and 10+ years of experience as a writer, Ina brings practical insight into how communication can build trust, strengthen brands, and create impact.
MI Studio is a Nordic agency specialising in sustainability and circular economy communication, branding, and marketing. They combine strategic insight with creative execution to help companies turn sustainability into a growth driver through brand strategy, storytelling, and content.
Connect with Ina: linkedin.com/in/inatuomala
Learn more: marketingimpactstudio.com
Frode Elton Haug, Legalist
Frode Elton Haug is one of Norway's leading experts in marketing and consumer laws. He also has extensive experience and expertise in sales law, contract law, and copyright and data protection (GDPR).
Frode has written the commentaries on the Marketing Practices Act for Karnov Lovkommentarer, and is co-author of the book "Marketing Law in a Nutshell". He also has experience as an arbitrator and is an in-demand speaker.
Frode has litigated a number of cases before the District Court, the Court of Appeal, and the Norwegian Market Council.
Connect with Frode: linkedin.com/in/frode-elton-haug
Learn more: legalis.no
Maria Peltokangas, Corporate Good
Maria Peltokangas is a senior sustainability advisor, author, and speaker. She helps organisations turn sustainability into concrete action, including through B Corp certification, and is known for making complex requirements clear, practical, and actionable. Maria is the author of Bærekraftig Business (2021).
Corporate Good is a certified B Corp specialising in helping companies measure, prioritise, and verify their sustainability and ESG efforts using the B Corp standards. With a hands-on approach, Corporate Good supports organisations in integrating sustainability into their core business and engaging employees in the process.
Selected clients include Db Equipment, VGAN, Norsk Industri | Grafisk bransjeforening, Kinly, Simployer, Inventum, Warner Bros. Discovery, Event.no, and Stretch Norge.
Connect with Maria: linkedin.com/in/mariapeltokangas
Learn more: Corporate Good